Strength In Depth returns to London after a 2-year absence

The event took place at ExCel London and featured the Individual female and male athletes who finished in the top 60 and teams who finished in the top 40 on the 2022 Quarterfinals leaderboard in Europe. The finals took place from Friday 10th June to Sunday 12th June and tested eligible athletes through a broad range of physical tasks in order to qualify them to the annual worldwide competition to determine the overall “Fittest on Earth” victor.

DNEL Events installed this jaw-dropping stand for HSTL MADE working in partnership with Above & Beyond Solutions. Our team took a great design and turned it into a stunning reality. This beautifully crafted, bespoke trade show stand had to blend into the look and feel of a live sporting arena within ExCeL London. The timings on this project pushed the team to the extreme. But such is their quality, resilience and professionalism, not one standard dropped. Within the stand were 200 individual slats attached to the walls and counter. These elevated this to a stand, that was not just striking, but delivered on the quality of workmanship found within the HSTL MADE clothing brand. 

Understanding the brands you work with is key to delivering excellence.

It’s not just fast-moving goods that we excel at bringing to the consumer. From our manufacturing facility to the exhibition hall, our team of highly skilled carpenters, joiners and stand technicians worked seamlessly to deliver this project on-schedule, ensuring the highest standard of production throughout the build. You’ve gotta admit… it looks amazing!

  The impactful 100sqm stand for HSTL MADE at CrossFit Strength in Depth at Excel London

OUR VISION: To be the clear choice sustainability driven marketing agency for businesses from different industries and sizes throughout the UK and beyond. DNEL Events aspire to become the collaborating arm for our client’s success, partnering with them to deliver best in class experiential marketing solutions that achieve memorable consumer connections and build successful brands.

If you’re looking for a versatile, reliable and experienced contractor that can deliver sustainable events, look no further. Reach out to our events team on 01922 477785 or email

If this is what you get when you combine two creative minds with a brand that allows the teams to gel and deliver, imagine what will happen with your brand when you get in touchYou know making the correct choice of support partners with the need to get your brands out in front of your direct consumers, is the key to success in a crowded marketplace.

Darren New – Managing Director

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